Join our free workshop:
What Types
of Ads Work Best
for Funeral Homes?
Tuesday, Oct. 6, at 2 p.m. Eastern
Join our free workshop:
What Types
of Ads Work Best
for Funeral Homes?
Tuesday, Oct. 6, at 2 p.m. Eastern
Stop guessing which ads work—join our free workshop.
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Stop guessing which ads work—join our free workshop.
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Years
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Months
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Weeks
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Days
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Hours
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Minutes
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Partners:
Partners:
Not Every Ad Should Do the Same Job
A family searching Google for funeral services is in a very different situation than someone scrolling Facebook, watching YouTube or seeing your funeral home on a Smart TV.
Then, there are newer and more targeted options:
ChatGPT Ads.
Banner Ads.
Geofencing.
Remarketing.
With that many choices, it’s easy to wonder:
“Which ads actually make sense for our goals?”
That’s what this free workshop will make easier.
Match the Ad to the Goal
If the goal is to generate more at-need calls, one type of ad might make more sense.
If the goal is preneed awareness, local visibility or staying in front of previous website visitors, another might fit better.
Funeral homes don't need to advertise everywhere.
They need a clearer way to decide where their budget and attention belong.
What You'll Learn
- How major ad types differ: Understand where Google Search Ads, Google Local Services Ads, Facebook Ads, YouTube Ads, ChatGPT Ads, OTT, Banner Ads, Geofencing and remarketing can fit.
- How search intent affects strategy: See why someone actively searching should be approached differently from someone who isn’t searching yet.
- How to match ads to specific goals: Learn which options can support at-need calls, preneed outreach, cremation services and local awareness.
- What matters after the click: See how targeting, messaging and landing pages can affect whether traffic turns into calls or inquiries.
- How to evaluate performance: Look beyond clicks and focus on the actions that matter most.
What to Expect
What's a crucial aspect any local business can miss with their internet marketing? The answer is simple: They haven't ensured their Google Business Profile listing (formally Google My Business) is complete and accurate.
Honestly, we get it: It doesn't sound critical, does it? And yet it's a fundamental aspect of how your cemetery/funeral home is portrayed on Google. Google owns 90 percent of the market share in search and is by far the biggest player in PPC advertising. That’s an important aspect for your business.
In today's competitive environment, you need to be very clear about what services you offer, the fact that you're open 24/7 for immediate needs, and so on: Your Google Business Profile listing covers all that information and helps you stand out amongst your competitors.
Welton Hong is the author of the books Making Your Phone Ring with Internet Marketing for Funeral Homes and Making Your Phone Ring with Internet Marketing for Cemeteries.
He’s also a regular contributor to numerous major deathcare publications, a core part of his mission to provide free ongoing education to funeral and cemetery professionals on cutting-edge marketing techniques.
Welton lives in Las Vegas, where Ring Ring Marketing is headquartered. He has a graduate degree in Electrical Engineering from the University of Colorado Boulder. Prior to founding Ring Ring Marketing, he was a senior technologist at R&D facilities for Intel, Sun Microsystems, and Oracle.
Not Every Ad Should Do the Same Job
A family searching Google for funeral services is in a very different situation than someone scrolling Facebook, watching YouTube or seeing your funeral home on a Smart TV.
Then, there are newer and more targeted options:
ChatGPT Ads.
Banner Ads.
Geofencing.
Remarketing.
With that many choices, it’s easy to wonder:
“Which ads actually make sense for our goals?”
That’s what this free workshop will make easier.
Match the Ad to the Goal
If the goal is to generate more at-need calls, one type of ad might make more sense.
If the goal is preneed awareness, local visibility or staying in front of previous website visitors, another might fit better.
Funeral homes don't need to advertise everywhere.
They need a clearer way to decide where their budget and attention belong.
What You'll Learn
- How major ad types differ: Understand where Google Search Ads, Google Local Services Ads, Facebook Ads, YouTube Ads, ChatGPT Ads, OTT, Banner Ads, Geofencing and remarketing can fit.
- How search intent affects strategy: See why someone actively searching should be approached differently from someone who isn’t searching yet.
- How to match ads to specific goals: Learn which options can support at-need calls, preneed outreach, cremation services and local awareness.
- What matters after the click: See how targeting, messaging and landing pages can affect whether traffic turns into calls or inquiries.
- How to evaluate performance: Look beyond clicks and focus on the actions that matter most.
Meet Your Host
Welton Hong
Founder & CEO, Ring Ring Marketing
Welton and the RRM team specialize exclusively in helping funeral homes grow through stronger Google visibility, predictable lead generation and modern digital marketing systems built for the funeral profession.
Meet Your Host
Welton Hong
Founder & CEO, Ring Ring Marketing
Welton and the RRM team specialize exclusively in helping funeral homes grow through stronger Google visibility, predictable lead generation and modern digital marketing systems built for the funeral profession.
Testimonials
Testimonials
If you want a simpler way to decide which ads
fit your goals, save your free spot today.
If you want a simpler way to decide which ads fit your goals, save your free spot today.
© Copyright 2026 Ring Ring Marketing - All Rights Reserved
© Copyright 2026 Ring Ring Marketing
All Rights Reserved