Join our free workshop:
Facebook for Funeral Homes:
How to Build Trust First and Preneed Later
Tuesday, April 7, at 4 p.m. Eastern
Join our free workshop:
Facebook for Funeral Homes: How to Build Trust First and Preneed Later
Tuesday, April 7, at
4 p.m. Eastern
Secure your place and gain a clear framework for using Facebook to support trust and credibility with families.
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Secure your place and gain a clear framework for using Facebook to support trust and credibility with families.
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Facebook Should Bring Clarity, Not Guesswork
Let me ask you a blunt question.
If a family looked up your funeral home on Facebook right now, would they feel comforted, confused or quietly turned off?
Most funeral homes are posting. Very few are posting with a plan.
That’s why Facebook posting often starts to feel like:
- A chore
- A guessing game
- Or something you’re afraid of getting wrong
You might be posting with good intentions but still wondering if it’s helping or not.
This free workshop explains what Facebook is actually for when it comes to funeral homes, and how the most thoughtful firms are using it to build trust long before a family ever needs them.
What to Expect
What's a crucial aspect any local business can miss with their internet marketing? The answer is simple: They haven't ensured their Google Business Profile listing (formally Google My Business) is complete and accurate.
Honestly, we get it: It doesn't sound critical, does it? And yet it's a fundamental aspect of how your cemetery/funeral home is portrayed on Google. Google owns 90 percent of the market share in search and is by far the biggest player in PPC advertising. That’s an important aspect for your business.
In today's competitive environment, you need to be very clear about what services you offer, the fact that you're open 24/7 for immediate needs, and so on: Your Google Business Profile listing covers all that information and helps you stand out amongst your competitors.
Welton Hong is the author of the books Making Your Phone Ring with Internet Marketing for Funeral Homes and Making Your Phone Ring with Internet Marketing for Cemeteries.
He’s also a regular contributor to numerous major deathcare publications, a core part of his mission to provide free ongoing education to funeral and cemetery professionals on cutting-edge marketing techniques.
Welton lives in Las Vegas, where Ring Ring Marketing is headquartered. He has a graduate degree in Electrical Engineering from the University of Colorado Boulder. Prior to founding Ring Ring Marketing, he was a senior technologist at R&D facilities for Intel, Sun Microsystems, and Oracle.
Facebook Should Bring Clarity, Not Guesswork
Let me ask you a blunt question.
If a family looked up your funeral home on Facebook right now, would they feel comforted, confused or quietly turned off?
Most funeral homes are posting. Very few are posting with a plan.
That’s why Facebook posting often starts to feel like:
- A chore
- A guessing game
- Or something you’re afraid of getting wrong
You might be posting with good intentions but still wondering if it’s helping or not.
This free workshop explains what Facebook is actually for when it comes to funeral homes, and how the most thoughtful firms are using it to build trust long before a family ever needs them.
Who This Workshop is For
This session is designed for:
- Funeral home owners
- General managers
- Marketing managers who want clarity, not trends or hype
This workshop is not about chasing likes, posting more content or experimenting with sensitive topics just to “stay active.”
It’s about credibility, consistency and planting the right seeds so families feel comfortable with your firm over time.
What You’ll Learn
During this session, we’ll cover:
- What types of Facebook posts feel appropriate for funeral homes, and which ones quietly miss the mark
- How to think about posting obituaries on Facebook, including when it helps, when it hurts and when it’s situational
- Why boosting posts often falls short, and the few times where it actually works
- How Facebook supports trust and familiarity today, and how that trust carries into future preneed conversations
This is practical guidance based on real-world experience working directly with funeral homes—not theory.
A Quick Mindset Shift
What This Workshop is Not
This session is not:
- A sales pitch
- A social media trends presentation
- A “post more content” strategy
It’s a clear framework you can apply immediately—whether Facebook is managed in-house or by an outside partner.
Meet Your Host
Welton Hong
Founder and CEO
Ring Ring Marketing
Welton and his team work with hundreds of funeral homes and cemeteries nationwide, helping them grow at-need and preneed through digital marketing that respects the profession and the families it serves.
Everything shared in this workshop is based on hands-on experience working directly with funeral homes, not marketing theory.
Meet Your Host
Welton Hong
Founder and CEO
Ring Ring Marketing
Welton and his team work with hundreds of funeral homes and cemeteries nationwide, helping them grow at-need and preneed through digital marketing that respects the profession and the families it serves.
Everything shared in this workshop is based on hands-on experience working directly with funeral homes, not marketing theory.
Testimonials
Testimonials
It’s time to understand what Facebook is really for—and how to use it with confidence and purpose.
It’s time to understand what Facebook is really for—and how to use it with confidence and purpose.
© Copyright 2026 Ring Ring Marketing - All Rights Reserved
© Copyright 2026 Ring Ring Marketing -
All Rights Reserved