RRM's Bullseye Method for
Funeral Homes
RRM's Bullseye Method for
Funeral Homes
At-Needs Bullseye

Too many firms employ a "throw-everything-against-the-wall-and-see-what-works" approach to their digital marketing strategy.

It's no surprise that such firms end up frustrated and feeling they're just throwing money away.

In our experience, funeral homes benefit most when they follow the specific sequence we lay out here.

Our Bullseye Method focuses first on strategies in the center with the highest ROI, ensuring those strategies are at 80% of their capacity, before moving on to the outer rings.

It just doesn't make sense to pour most of your budget into Google Ads if your website isn't set up to convert. And no marketing campaign will work if you don't have strong reviews.

That's why you see reviews at the center of our target. And as soon as your online reviews and website are in order, it will be time to double down on Google to capture more at-need calls.

Following this sequence is how we deliver the biggest bang for your buck.

At-Needs Bullseye

Too many firms employ a "throw-everything-against-the-wall-and-see-what-works" approach to their digital marketing strategy.

It's no surprise that such firms end up frustrated and feeling they're just throwing money away.

In our experience, funeral homes benefit most when they follow the specific sequence we lay out here.

Our Bullseye Method focuses first on strategies in the center with the highest ROI, ensuring those strategies are at 80% of their capacity, before moving on to the outer rings.

It just doesn't make sense to pour most of your budget into Google Ads if your website isn't set up to convert. And no marketing campaign will work if you don't have strong reviews.

That's why you see reviews at the center of our target. And as soon as your online reviews and website are in order, it will be time to double down on Google to capture more at-need calls.

Following this sequence is how we deliver the biggest bang for your buck.

Make the Most of Your
Marketing Dollars

Learn how RRM's Bullseye Method can boost your at-need and preneed business. Request a 5-minute checkup with one of our growth specialists to determine if and how we’re able to help you.

Click the button below to get started.

Preneeds Bullseye

Who doesn't want more preneed contracts?

We have a Bullseye Method for that too.

While there are similarities between our At-Needs and Preneeds Bullseyes, there are also significant differences, because the buying cycle of a family who needs your services immediately is different than someone shopping for prearrangement.

As you can see, our Preneeds Bullseye starts off like our At-Needs Bullseye with reviews and your website occupying the center and first ring, respectively. Again, if you don't start with the bullseye and work out from there, nothing else will work effectively.

Once your reviews and website are in order, it's time to deploy the best high-ROI tool for generating preneeds: Facebook Ads. Those are the moneymaker when it comes to preneeds, especially when designed properly to deter "junk leads."

Eventually, after your Facebook ads are running smoothly, we implement retargeting to give you a "second chance" to capture more high-quality leads. Finally, we focus on running standard social media posts to further educate families on the benefits of preplanning and increase your firm's brand awareness.

Make the Most of Your
Marketing Dollars

Learn how RRM's Bullseye Method can boost your at-need and preneed business. Request a 5-minute checkup with one of our growth specialists to determine if and how we’re able to help you.

Click the button below to get started.

Preneeds Bullseye

Who doesn't want more preneed contracts?

We have a Bullseye Method for that too.

While there are similarities between our At-Needs and Preneeds Bullseyes, there are also significant differences, because the buying cycle of a family who needs your services immediately is different than someone shopping for prearrangement.

As you can see, our Preneeds Bullseye starts off like our At-Needs Bullseye with reviews and your website occupying the center and first ring, respectively. Again, if you don't start with the bullseye and work out from there, nothing else will work effectively.

Once your reviews and website are in order, it's time to deploy the best high-ROI tool for generating preneeds: Facebook Ads. Those are the moneymaker when it comes to preneeds, especially when designed properly to deter "junk leads."

Eventually, after your Facebook ads are running smoothly, we implement retargeting to give you a "second chance" to capture more high-quality leads. Finally, we focus on running standard social media posts to further educate families on the benefits of preplanning and increase your firm's brand awareness.

Make the Most of Your
Marketing Dollars

Learn how RRM's Bullseye Method can boost your at-need and preneed business. Request a 5-minute checkup with one of our growth specialists to determine if and how we’re able to help you.

Click the button below to get started.

Make the Most of Your
Marketing Dollars

Learn how RRM's Bullseye Method can boost your at-need and preneed business. Request a 5-minute checkup with one of our growth specialists to determine if and how we’re able to help you.

Click the button below to get started.

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